The term “logo” visually reflects the presentation of your brand. There are different kinds of logos. A benchmark that consists of standard words like PepsiCo and max. A wordmark that contains only a letter or an abbreviation. There is a logo that consists of a symbol.
Then there is an emblem that is a wordmark, or logo within a shape that is necessary to the design: the Royal Enfield Motor Cycles logo is a good example of this. This type is the combination mark that contains a symbol + wordmark or alphabet.
Since Design Power is a brief business and doesn’t have major brand recognition, we designed brand logos as a combination of marks and wordmarks. It allows for an icon to be used on social media platforms and many other sources.
Why does your business need a logo?
A well-designed logo builds a part of your goodwill in the market through your professionalism and get’s people to stick around.
It tells potential clients what you do, and how can you provide benefits to them. It came across to people with no prior knowledge or experience with your business that you do great work.
If your logo or wordmark looks unprofessional, people will undoubtedly question how well you’re able to deliver your products and services in a given period of time. Have you ever hit the back button or chosen one company over another because they look more genuine? People figuring out and poor design make people leave.
Creation of an attractive logo to stand out to consumers, ensure they remember your brand, and cultivate a positive association with you. Logos are deep symbolic associations connected to people’s memories.
If we take a quick look at the campus for example. The swash is just a swash. But, the connection we have to that symbol has everything to do with their vision of getting the world a better place through running. That idea defined their brand and their logomarks to communicate with that, empowering their business to thrive. Over time and with lots of consistent brand marketing, your logo should do the same for your business.
Invest in your logo design. For increasing your credibility and pulling consumers in.
First impressions are the last impression!
Your logo introduces your brand to the consumers. A powerful logo animation creates a potent first impression that piques the customers’ interest and entices them to discover more about the business.
Forbes reports that you simply and your business have a mere seven-second window to create a first impression. the brand logo has the potential to prompt people to make a snap judgment and interact with you. Once you’ve got achieved that and invited the customers into your store, physical or online, they’re more likely to purchase from you.