Animation marketing can help businesses break new ground in reaching different market segments. Video marketing allows you to tell a story about your product or your customers. You can use video to share compelling messages that connect with your audience and compel them to take action. However, video marketing must be executed appropriately to achieve the desired results.
The following are compelling reasons you should incorporate animated videos into your digital marketing strategy.
Using animated videos is a tried and true method of increasing conversions and sales. According to Invisia, incorporating video into a landing page can boost conversions by 80%. . Prospects like to imagine themselves using the products they want to purchase. As a result, animated explainer videos can be used to show visitors how a product, service, or business works.
Customers will only give you money if they believe in your brand. Every content marketing activity you undertake should build trust in your company. Prospects begin to trust you when you provide valuable and exciting information. Building trust, on the other hand, takes time. As a result, be patient. You don’t want to be pushing for a quick sale constantly. By providing educational and entertaining content, animated videos can help to build trust. The videos will help warm up prospects, so they are ready to accept your offers.
Many people nowadays use mobile devices to access information from social media sites. Facebook’s video platform has dramatically improved, making it simple to upload and share videos. Creative animated videos can help you reach prospects who use mobile devices. Furthermore, videos shared on Facebook can go viral, generating a flood of leads for your company.
Explainer videos can be beneficial to your SEO efforts. Google favors pages that contain multimedia content, such as images and videos. When these multimedia contents are adequately optimized with the appropriate tags, search spiders will crawl and index them. Furthermore, videos increase the average time visitors spend on your site. This contributes to a lower bounce rate, which is necessary for higher search engine rankings. The videos can drive targeted traffic and lead to your website funnel from YouTube and Facebook.
3D Animation
3D animation is defined broadly as animation created using computer software that allows you to create and manipulate 3D shapes and models. In terms of flexibility and appearance, 3D animation far outperforms 2D animation. When used correctly, various styles of 3D animation will undoubtedly achieve their objectives and produce results. Whether entirely or partially rendered in 3D, 3D video elements achieve effects that would be difficult or impossible in 2D or live-action videos.
2D Animation
2D animation is a widespread type of animation. It’s commonly used to make animated movies, cartoons, marketing videos, advertisements, corporate presentations, educational materials, video games, and other things.
The most common type of animation is 2D vector-based animation. 2D graphics are those created in 2-dimensional graphics programs like Adobe Photoshop or Illustrator.